One morning in December 2020, only a few months after she started sugar dating, Candis woke up with the sudden urge to share her journey online. Under the username @candiserianna, she carved a space for herself on Sugar Baby TikTok, a niche on the platform dedicated to content around the alluring yet often misunderstood world of sugaring. At the time of writing, the hashtag #sugarbabies boasts over 530 million views, #sugarbaby over 490 million, and #sugarbabiecheck close to 67 million.