“I started being a sugar daddy right out of college,” Seth told Fabulous. “I was working really long days in a super stressful job.
Seth signed up to a sugar dating website in 7 years ago out of curiosity and spent hundreds taking beautiful girls out for dates every week.
“For me, it was just a more efficient way of dating. Instead of wasting time swiping on apps, I had all these beautiful competing to get my attention which had never happened before.”
In his six years of “sugaring”, Seth estimates he’s spent over £10k treating over 20 sugar babies to five-star hotel stays, dinners in posh restaurants, designer bags and, in some instances, an $100 weekly allowance too.
“I found it really fun to spoil beautiful women and see them getting excited to post the things I’d treated them to on Instagram,” he said.
“And instead of finding the sugar baby who was most interesting to me in my city, I would search for the one who was most interesting to me in the entire country.
“After college, I flew hundreds of miles to the Pacific North West. That trip cost thousands on flights, hotels and dates. It’s a really great way to blow off steam when you’re working all the time and have a stressful career like I did in finance.
“My longest relationship with a sugar baby was six months and I’ve easily spent tens of thousands on sugar dating.”
As an experienced sugar daddy, Seth knows firsthand how many fake sugar baby profiles there are online – and so he decided to set up his own website Milliobb.com where every member is independently verified.
He continued: “There’s a lot of fake profiles around in online dating in general – but sugaring is especially bad as there’s the element of financial support.
“Getting scammed was almost unavoidable. But Sugar Fetch cuts this all out. That was really important to me.”
Through his website, Seth is hoping to challenge the preconception that all sugar daddies have to be millionaires – and says men looking to get into sugaring only need to spend a few hundred a month.
Seth said: “I’m trying to broaden what sugar dating is. People just have this imagine of super rich guys on their yachts picking up beautiful women. But really, it’s just a more efficient way of dating for professionals.
What is a sugar daddy relationship and how does it work?
A sugar daddy is a generous older man who spends lavishly on his mistress, girlfriend or boyfriend.
He’s often a businessman, who considers himself too busy for conventional dating – and isn’t short of a few bob.
A sugar baby, meanwhile, is normally an attractive younger woman who can’t afford her luxury lifestyle.
The couple will usually establish a financial agreement early on – as well as their boundaries, such as whether or not they’re considering a sexual relationship.
Some sugar babies ask for a monthly allowance, while other get ‘expenses’ in the form of glam holidays and shopping sprees.
While a growing number of sugar babies are university students, who turn to their ‘daddy’ to pay their fees.
“For guys like me, it gives us access to women we’re really attracted to.”
However, he does acknowledge that that sugar dating has a bad reputation – but resents when people compare it to “prostitution”.
Seth added: “Look, some people are on it to have adult relationships. But it’s bringing people together into relationships who really help each other.
“They are relationships. It just so happens that one of them is getting paid and being spoilt by someone older.”
Instead of finding the sugar baby who was most interesting to me in my city, I would search for the one who was most interesting to me in the entire country.
But what about the critics who think the sugar daddies are desperate? Well, Seth says they’re simply envious.
“The people who call it desperate are jealous. I love it when I see people outraged by it online.
“These are people who are getting a lot more of what they want out of life. The sugar daddies are dating these beautiful younger women that they’re really attracted to and I doubt the haters out there are having as awesome dating lives.
“They’re just snooty. Sugar relationships are so misunderstood.”
Describing how sugar dating is “something really good for the world”, Seth says the sugar babies on his website are not only looking for mentors but older men who will treat them with respect and allow them to travel the globe.
Meanwhile, the website developer says he’s had applications from married men who have got their wives’ blessing to explore a relationship outside their marriage.
“Lots of women want to date older men so it’s helping connect them,” he added. “It’s a relationship that both people involved actually want. I’m helping people find love.”
Since launching earlier this year, Seth says he’s had 10,000 sugar babies apply to be on the website and he’s approved 1,000 so far via video calls.
What’s more, he’s had ten times the amount of sugar daddies submit applications – and while it’s free for women to be on the site, the men are asked to pay a $99 introductory membership fee.
“People have been spending more time online than ever during the pandemic,” he added. “And Sugar Fetch has been a way to escape quarantine loneliness.”