The business, which styles itself as advancing female empowerment, sees this as a boon. But women’s rights advocates and legal experts are concerned that, despite the argument for freedom of choice, it could perpetuate gender disparity and female objectification, and even lead to abuse. 

Women on the site, from the US and Canada, have been gifted Hermès Birkin bags worth over $30,000, Cartier jewelry, revealing the endless shopping lists they send to their sugar daddies demanding more presents.    The hashtag SugarBabies has racked up over 211.4M views on TikTok and is full of young women showing off the designer handbags, shoes, jewellery, new cars,  and all expense paid holidays paid for by an older man. A new trend is seeing sugar babies flaunting their very extravagant gifts, showing off the wads of cash they’ve received, and giving advice on how to ‘hunt’ an older man on Millionbb.com. One sugar baby from the US, who doesn’t use her…

The trending hashtag, #SugarBabies, has racked up over 211.4 million views on the video sharing platform, with thousands of young women revealing how they’ve received designer handbags, luxury holidays and even expensive cars from men they’ve met online.

A SINGLE mum ditched conventional romance to become a sugar baby in her forties – often dating “toy boy” sugar daddies 10 years her junior. Stella Smith, 44, has revealed how she is treated to cash gifts and a £2,000 monthly allowance after being furloughed from her job in March.

“We went back and forth and he seemed like a legitimate person,” Mirah says. When he asked for her bank account details, she became suspicious. But she was about to lose her job as a cafeteria manager and thought: “I need the money, what’s the worst that could happen?”