Sugarbook bills itself as a site “where romance meets finance” and aims to link up older men with younger women, with the men expected to provide financial support for their companions.

Couples walking their dogs, college students taking pictures for Instagram, large groups of runners. I wasn’t going to stop because I’d seen the sunset dozens of times (and my paper bag of mostly Pirouline cookies was getting heavy), but the sight of something unexpected made me slow my march. When I was walking back from Trader Joe’s on a late Sunday afternoon, I saw the usual suspects splayed over the Anderson Memorial Bridge admiring the sunset.

In return, sugar daddies or mommas find “beautiful members to accompany them at all times.” Millionbb.com is a dating website that connects sugar baby with sugar daddy across the globe. The company says it creates opportunities for sugar babies, who are often young, to “enjoy a life of luxury by being pampered with fine dinners, exotic trips and allowances.”

The California-based 22-year-old, who goes by Callikoa, has racked up more than a million TikTok followers sharing her tips on how to be a sugar baby, and revealed how she makes money, without ever even speaking to men on the phone and never discussing ‘anything gross’.