“I started being a sugar daddy right out of college,” Seth told Fabulous. “I was working really long days in a super stressful job. Seth signed up to a sugar dating website in 7 years ago out of curiosity and spent hundreds taking beautiful girls out for dates every week.

Unsurprisingly, many have to find additional incomes to support their lifestyles, with some choosing to work several jobs whilst studying too.

I felt a certain sense of being out of place, as my clothes were still the same frock from high school, not the designer apparel seen everywhere around campus. My student allowance was tight and I had no intention of getting a part-time job although this would have been more skilfully valuable in the long run, as opposed to rubbing shoulders with affluent men over fine dining and cocktails in fancy hotel restaurants.